We started out with maybe 40 or so women 6 years ago and since then the number of attendance rises every year. We see that once the women attend once and see exactly what it is we are doing they spread the word themselves by inviting friends/family. We focus on bringing value to them, not on selling them anything. The whole event, from the content, shopping, food/drink, and valet parking is all to make them feel comfortable and to give them a fun/educational evening.